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There are countless reasons why you shouldn’t wait. I’ll be sharing 3 of those reasons with you in this post. On the other hand, there are reasons you may not want to file. This is a completely personal business decision, but I do highly suggest consulting with your trademark attorney to make the best determination for you. Making the wrong decision could cost you thousands of dollars, so it’s important to make the determination ASAP. 

With the evolution of the internet, new businesses are popping up every minute. Some of these businesses thrive on the infringement of other established brands. Brand protection is an all-encompassing program every business must implement in order to combat infringement. 

If you’re a business owner, you may have heard that you need to trademark or copyright your logo. You also may be confused by both protections. Which does what? Do I really need it? How much is it? How will it protect me? I know, you have probably have a million questions. In this post, I will be answering which one you need for a logo and why.

The trademark process can widely vary, but you can count on a minimum of 6 months until receiving a registration. However, most applications take 9 months to a year to receive an official registration.